MISSIONS:

• Elaborer, faire valider et mettre en œuvre une stratégie de communication efficiente afin de promouvoir l’image du Groupe en adéquation avec le budget imparti et le plan stratégique conçu par la Direction Générale. 
• Gérer l’identité de marque, construire l’identité visuelle de l’institution de sorte que les clients (internes et externes) puissent s’y référer et développer un sentiment d’appartenance vis à vis de l’institution
• Elaborer et mettre en œuvre une stratégie de communication institutionnelle efficace en vue de promouvoir l’image de l’institution et de gérer sa notoriété et sa visibilité
• Initier et faire le suivi de la mise en œuvre des actions de communication en adéquation avec les objectifs annuels de l’institution afin que celles-ci s’intègrent parfaitement dans la stratégie du Groupe
• Gérer les Relations Publiques (média…) et coordonner efficacement la mise en œuvre des actions opérationnelles de communication afin d’optimiser l’utilisation des ressources mises à disposition
• Définir la stratégie et le planning de communication interne
• Être le support du service Marketing et collaborer avec lui sur le domaine des Réseaux sociaux et du site web

Déploiement du plan de communication :

• Organiser et mettre en œuvre le plan de communication en accord avec la Direction Groupe et ses enjeux stratégiques
• Effectuer des actions de diffusion et de promotion de l’information
• Asseoir la nouvelle identité Neemba auprès des interlocuteurs externes et internes
• Etre garant de la marque et l’identité graphique (en alignement avec la charte graphique Cat > Branding – Donner vie au « Living the Brand 

Elaboration du contenu, des supports et des outils de communication :

• Préparer les contenus de la communication en coordonnant les actions des sociétés membres du Groupe/ Collaborer avec les équipes Marketing / les Divisions / les lines of Business (loB)
• Réaliser et produire les supports de communication écrits, visuels, audiovisuels etc… avec les ressources internes (graphiste / chargé de communication digitale) et les agences de communications
• Planifier la réalisation matérielle et logistique des actions et supports de communication
• Orchestrer la conception de notre Magazine externe (CatMag) : choix des thématiques pour articles et création des contenus + gérer les relations avec l’agence de communication de Caterpillar dédiée à la création de ce support
• Veiller à un branding et une signalétique harmonisés à travers le Réseau : espaces d’accueil / tenues mécaniciens / véhicules services et cohabitation des marques

Gestion de l’image et de la notoriété :

• Participer à la rédaction d’une Charte graphique avec le Groupe
• Veiller à l’application de cette Charte à chacune des campagnes de communication
• Veiller au respect de la Charte Graphique lors des partenariats et des branding d’agence

Autres :

• Assurer le reporting régulier à sa hiérarchie et alimenter les synergies régionales pour renforcer l’esprit « LIVE »
• Développer un réseau de partenaires et suivre les informations sectorielles, règlementaires, techniques et celles des médias
• Conseiller et apporter un appui technique aux services internes dans leurs actions de communication
• Participer à l’organisation des évènements interne & externes

• Veille digitale et concurrentielle
• Identification de partenariats régionaux fiables

MG = motor grader   LWL = large wheel loader  WD = wheel dozer

ROLE:

• 
  

  Provide technical consulting to mining sales representatives, improve their technical knowledge level.

• 
  

  Work with customers to help them select the most effective mining equipment for their geological conditions (during tender process for example).

• 
  

  Work with customers regarding effective current equipment operation.

• 
  

  Perform events targeted to determine the current customer operational level for optimization and improving their processes and increasing the loyalty and the level of relationship between customers and Neemba as a result.

MISSIONS:

• Responsible for a specific product line or product lines (Dozer/MG/LWL/WD product)
• Review and approve all machine configurations prior to ordering.  Develop standard configurations wherever possible to streamline inventory
• Act as a technical resource for machine sales reps by providing direct assistance with technical sales including presentations to customers, product demonstrations, factory tours
• Machine application expert including application training, load studies, production studies
• Identify customer operator training needs and ensure that Neemba operator training is presented as solution. (+Neemba Academy)
• Utilize FPC / VST to analyze CAT and competitive fleet performance
• Utilize FPC/VST, Motor Grader Calculator, EMF and DOZSIM to help salesmen and customers determine and optimize fleet requirements.
• Establish specialized product expertise for designated products including machine application, machine costing, life cycle costing, attachments, specifications, tires, competition, competitive advantage.
• Conduct regular competitive analysis using local resources as well as data from Caterpillar and Industry forums and associations.  This includes competitive footprint, pricing, strategy, success and failure.
• Conduct machine performance and application studies to improve customer perception of CAT product and Neemba.
• Utilize VIMS data to help customers improve productivity and machine and fleet performance.
• Develop and manage a “knowledge bank” of information the sales team can use during customer meetings to sell value of CAT product.
• Develop and maintain machine assembly time and cost data.Participate in machine assembly and commissioning from time to time to ensure accuracy.

Other product and technical responsibilities as defined and requested from time to time by the Surface Mining Director.

• Grow mining Parts sales and POPS-C.  Meet and exceed Mining parts and service revenue and margin targets.
•   Animated and develop After Market sales solutions within the Group.
• Regular customer site visit with the countries PSSR
• Set up and regularly monitor KPI’s related to AM activity (turnover, margin, profitability, order portfolio, POPS, Connectivity, number of CVA’s, opportunities, closing rate, …) PSE lead management with the cluster PSSR ‘s team.
• Ensure appropriate PSSR coverage and skills by country level
• Organize weekly AM parts and service sales. Weekly commercial meeting to set up and animate (coverage, performance, points / closure on major deals, escalation of problems encountered to find solutions, etc.)
• Handle commercial discussion with CAT (marketing program deployment – Target set up)
• Ensure coordination between the Logistics and Technical departments to ensure that we are meeting our contractual commitments with the mining customers.
• Ensure team spirit, cooperation, and motivation within his team.
• Actively participate in the preparation of the annual budget and possible revisions during the year
• Achieve the commercial objectives to assigned portfolio

  ---

Area covered:   Côte d’Ivoire, Togo, Bénin Mali, Niger, Burkina Faso

ROLE:

• 
  

  Provide technical consulting to mining sales representatives, improve their technical knowledge level.

• 
  

  Work with customers to help them select the most effective mining equipment for their geological conditions (during tender process for example).

• 
  

  Work with customers regarding effective current equipment operation.

• 
  

  Perform events targeted to determine the current customer operational level for optimization and improving their processes and increasing the loyalty and the level of relationship between customers and Neemba as a result.

MISSIONS:

• Responsible for a specific product line or product lines (Mining Drill & HMS  Product)
• Review and approve all machine configurations prior to ordering.  Develop standard configurations wherever possible to streamline inventory.
• Act as a technical resource for machine sales reps by providing direct assistance with technical sales including presentations to customers, product demonstrations, factory tours.
• Machine application expert including application training, load studies, production studies.
• Identify customer operator training needs and ensure that Neemba operator training is presented as solution. (+Neemba Academy)
• Utilize FPC / VST to analyze CAT and competitive fleet performance.
• Utilize FPC/VST, Motor Grader Calculator, EMF and DOZSIM to help salesmen and customers determine and optimize fleet requirements.
• Establish specialized product expertise for designated products including machine application, machine costing, life cycle costing, attachments, specifications, tires, competition, competitive advantage.
• Conduct regular competitive analysis using local resources as well as data from Caterpillar and Industry forums and associations.  This includes competitive footprint, pricing, strategy, success and failure.
• Conduct machine performance and application studies to improve customer perception of CAT product and Neemba.
• Utilize VIMS data to help customers improve productivity and machine and fleet performance.
• Develop and manage a “knowledge bank” of information the sales team can use during customer meetings to sell value of CAT product.
• Develop and maintain machine assembly time and cost data.Participate in machine assembly and commissioning from time to time to ensure accuracy.

Other product and technical responsibilities as defined and requested from time to time by the Surface Mining Director.

ROLE:

• 
  

  Provide technical consulting to mining sales representatives, improve their technical knowledge level.

• 
  

  Work with customers to help them select the most effective mining equipment for their geological conditions (during tender process for example).

• 
  

  Work with customers regarding effective current equipment operation.

• 
  

  Perform events targeted to determine the current customer operational level for optimization and improving their processes and increasing the loyalty and the level of relationship between customers and Neemba as a result.

MISSIONS:

• Responsible for a specific product line or product lines (mining truck)
• Review and approve all machine configurations prior to ordering.  Develop standard configurations wherever possible to streamline inventory.
• Act as a technical resource for machine sales reps by providing direct assistance with technical sales including presentations to customers, product demonstrations, factory tours.
• Machine application expert including application training, load studies, production studies.
• Identify customer operator training needs and ensure that Neemba operator training is presented as solution. (+Neemba Academy)
• Utilize FPC / VST to analyze CAT and competitive fleet performance.
• Utilize FPC/VST, Motor Grader Calculator, EMF and DOZSIM to help salesmen and customers determine and optimize fleet requirements.
• Establish specialized product expertise for designated products including machine application, machine costing, life cycle costing, attachments, specifications, tires, competition, competitive advantage.
• Conduct regular competitive analysis using local resources as well as data from Caterpillar and Industry forums and associations.  This includes competitive footprint, pricing, strategy, success and failure.
• Conduct machine performance and application studies to improve customer perception of CAT product and Neemba.
• Utilize VIMS data to help customers improve productivity and machine and fleet performance.
• Develop and manage a “knowledge bank” of information the sales team can use during customer meetings to sell value of CAT product.
• Develop and maintain machine assembly time and cost data.Participate in machine assembly and commissioning from time to time to ensure accuracy.

Other product and technical responsibilities as defined and requested from time to time by the Surface Mining Director.